A lot of people always ask if it really is that necessary to put lots of effort in when it comes to choosing your domain name, and the simple and only answer is: definitely. A lot of people think that having great design and content is enough, but your domain name is actually that key element that can make or break your business since it is literally the first impression your customers will get. To help you stay clear from any mistakes, here are a few tips to help you when you register your domain name.

  1. Keep it concise

In general, when it comes to the length of the domain name you want to register, shorter is almost always better, and that’s not something that we just think, it is something that has been proven as research shows that the top 5 websites out there are the ones that have approximately six characters in their domain name.

  1. Use your brand

Something else that you should try do to is register a domain name that is brand-able instead of one that is generic since your domain name is how your customers will find, remember and even share your business online, and one could say that it is even the foundation of your business and brand. To create a more brand-able name try using a domain name generator, create new words or just use existing words that will fit your brand.

  1. Make it easy to pronounce

It is important to register a domain name that pretty much rolls of the tongue since if your domain name is difficult to pronounce, it will defeat the purpose of it being passed along from existing to new customers. To make sure it’s easy to pronounce, write it on a piece of paper and see how people react to it.

  1. Check the domain name’s availability

This is something that you have to do before you actually register the domain name and pay money, since if  it turns out that it  has been trademarked, copyrighted or is being used by another company, then you may end up having legal issues that might cost you thousands of dollars.

  1. Think long-term

When registering your domain name, you need to make sure that it is definitely what you want and that it is the right choice for your business since that will be the element that defines your business for years to come, and if you decide that you want to change the domain name and register a new one, that will cost you lots of money, branding and SEO rankings.

When registering your website’s domain name it is important to remember that that name will have a very significant impact on your business and the way it runs online, so when choosing it absolutely make sure that you put a lot of thought into it and that it is a name that suits your business.